Together with Gyro Chicago, we created imagery for USG Structural Panels, a lighter alternative to poured concrete.  Illustrating the concept “There's extra weight hiding in your floors”, we mixed photography with CGI and even created 3D animals to help tell the story. Filtre also developed realistic concrete materials and textures that matched the background plates perfectly. To make everything fit just right, we built simplified digital sets for each scene so the camera angles and lighting would line up exactly.

Client:  USG        Agency:  Gyro       Photographer:  Bracket Studios