USG “WHAT'S HIDING IN YOUR FLOORS”
Together with Gyro Chicago, we created imagery for USG Structural Panels, a lighter alternative to poured concrete. Illustrating the concept “There's extra weight hiding in your floors”, we combined photographic and CGI elements. Filtre created 3D animals, and developed realistic concrete materials and textures to match the look of the background plates. Simplified digital sets were created for each scene to aid in precisely matching camera placement and lighting.
Client: USG Agency: Gyro Photographer: Bracket Studios