TETRA PAK “SQUARED FOOD”
Working with Gyro Chicago, we completed this series of complex composites for food packaging company Tetra Pak. The elements were shot individually, taken apart in post-production, then re-shaped to form the square cross section. A lot of work went into straightening the textures and changing the lighting so that the sides would appear flat. The challenge was to retouch the food into the distinctive shapes, make it look real, and retain of appearance of freshness.
The work won recognition in Lürzer’s ARCHIVE "200 Best Digital Artists Worldwide", ADDY Awards, Business Marketing Association Tower Awards, One Eyeland Photography Awards, and the International Photography Awards.
Client: Tetra Pak Agency: Gyro Photographer: Steve Nozicka, Chicago