We worked with Gyro Chicago on a new brand campaign for Sentry Insurance. The images feature two chairs that represent the conversation Sentry has with their customers. We were tasked with creating CGI photorealistic chairs that would then be convincingly placed into a wide range of photographic backgrounds. Armed with reference images of the chairs and fabric samples, we created a detailed 3D model of each chair, and replicated the look and lighting characteristics of the suede-like fabric. Lighting and camera angles were matched to each background plate, and a final color grading was added to bring personality and consistency to the images.
Client: Sentry Agency: Gyro