McDONALD'S MOBILE APP
Leo Burnett’s Arc Worldwide tapped us to create a series of 11 memorable images to launch McDonald’s new mobile app. The concept called for food photography that appeared on a phone screen, with parts of the food extending into the real world and interacting with the countertop and its surroundings. We added reflections, shadows, condensation, and other subtle details to enhance the illusion. The final imagery was used across a wide range of content, from digital displays to large-format prints.
Selected for Lürzer’s Archive "200 Best Digital Artists Worldwide".
Client: McDonald's Agency: Arc Worldwide