THE HOME DEPOT
MSI Chicago approached us with the unique challenge of creating a CGI gingerbread Home Depot store for their gift card program. After studying many reference photos of gingerbread houses, we modeled a stylized version of a Home Depot storefront, emphasizing the entryway and front facade. After getting agency and client approval on the basic shapes and proportions, we further detailed the model with 3d frosting, signage and candies. To achieve a hand-decorated look, it was essential avoid uniformity. We built in variations and imperfections throughout the model, especially for the frosting. We then photographed actual gingerbread and candy samples to create natural and believable textures and materials. The 3d renders were then composited, and balanced for color and contrast.
Client: The Home Depot Agency: MSI, Chicago