Combining CGI and post-production, we created a series of images for the John Deere “Paperwork is Tough” campaign by Ideya. The campaign highlights The campaign illustrates how John Deere helps government agencies cut through the red tape of procurement. Filtre Studio was brought in to bring the paper landscape concept to life. Millions of pieces of CGI paper were modeled, rendered, and retouched to produce a series of eight images.

CGI / Post Production:  Filtre Studio    Agency:  Ideya